They Show Up, They Leave.
The design thesis is restraint. A creator appears for a reason (a reveal, a demonstration, a field report, a question), performs one bounded beat, and goes. Real people leave when the scene ends. So one appearance costs one interruption, and the desk stays clear between them.
Four plain words cover everything a creator builds: an Avatar (what a fan installs), a Show (an episode or campaign), a Moment (one bounded appearance), and an Asset (the video, image, audio, prop, or sprite it uses). The scope stays that narrow on purpose: it's not an always-on talking avatar, a notification feed, a chat window, or an AI companion.